Real estate
Entrepreneur
Dakar, Senegal
Pathé Dialo is a businessman, real estate developer, and visionary leader shaping the future of Africa. He is the founder of Ilios Group, comprising Ilios Development, Ilios Promotion, and Ilios Gestion, a powerhouse in luxury real estate across Senegal.
After building a successful portfolio in France, Pathé made the bold move to sell his assets and reinvest entirely in Senegal. His mission: to raise the standards of luxury living through iconic residences, villas, and landmark developments.
Known for his ability to turn vision into execution, Paté leads with structure, precision, and decisive action. This relentless drive has established him as one of the most influential young leaders in Africa, an entrepreneur whose work is not only transforming an industry but redefining what’s possible for a continent.
Challenges
1. Booked & busy
Managing over 500 employees and collaborators, he had little to no time to dedicate to building his personal brand. His focus was entirely on running and expanding his businesses.
2. International lifestyle
Based in Dakar, Senegal, and frequently traveling to Europe, Asia, and the Middle East, his mobility made consistency a challenge.
3. The luxury standard gap
While Ilios Group set new standards for luxury real estate, his personal brand did not yet reflect the same level of prestige.
4. No system
Pathé had a clear vision, but no specific system or strategy in place, and couldn’t find an agency able to provide the level of strategy he needed.
5. Brand as a liability
Pathé understood that not controlling his personal brand was costing him opportunities, both personal and professional.
Solution
1. Booked, busy & branded
We built a tailored system where Pathé only needed to show up for filming sessions. Our team handled everything else, from scripting and strategy to posting.
2. On-the-go
We set him up with the right tools, tips, and equipment to create content comfortably while abroad, turning his travels into an advantage.
3. Premium identity
Our creative team built a cohesive visual identity that matched his persona: masculine, ambitious, and aspirational.
4. The roadmap
We stepped in to structure his entire strategy, delivering months of planned content in advance, all aligned with his business goals and long-term vision.
5. Brand as an asset
His personal brand increased visibility, amplified impact, and generated more revenue, driving growth across his businesses
Services provided
Platforms worked on
Gamme helped me take my presence to another level. I’ve always had the vision, now I have the brand to match it.
What We Created
